A source-backed reference for Mother’s Day and Father’s Day spending, shopper budgets, and gift-buying priorities.
Last updated September 9, 2026
This page brings together current U.S. gift-giving figures from the National Retail Federation and Prosper Insights & Analytics. Each statistic links to its original source so it can be checked, quoted, and cited with confidence.
Mother’s Day
Mother’s Day was the larger of the two occasions by expected total spending, with shoppers also placing a premium on gifts that feel personal and memorable.
U.S. consumers were expected to set a record for Mother’s Day gifts and celebrations in 2026.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026Mother’s Day remains a widely observed occasion for giving and gathering.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026That was the highest per-person budget in the survey’s history.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026Creating a special memory followed at 39%, showing the value shoppers place on thoughtful choices.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026Online shopping tied department stores as the leading place to buy Mother’s Day gifts.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026Father’s Day
Father’s Day shoppers reported another record budget, with practical gifts, one-of-a-kind finds, and online shopping all playing important roles.
U.S. consumer spending for Father’s Day was forecast to reach a record in 2026.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026More than three in four consumers expected to mark the occasion.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026The average budget rose from the prior year’s record of $199.38.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026A further 34% said creating a special memory was the most important consideration.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026Online was the top planned shopping destination for Father’s Day gifts.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026These figures are planned-spending and consumer-intent results, not final retail sales. The Mother’s Day findings come from a survey of 7,877 U.S. adults conducted April 1 through April 8, 2026. The Father’s Day findings come from a survey of 7,914 U.S. consumers conducted April 30 through May 6, 2026. Both surveys were released by the National Retail Federation with Prosper Insights & Analytics and reported a margin of error of plus or minus 1.1 percentage points.
JK Creation Finds. “2026 U.S. Gift-Giving Statistics.” Updated September 9, 2026. https://jkcreationfinds.net/gift-giving-statistics.
