A source-backed reference for Valentine’s Day, Mother’s Day, and Father’s Day spending, shopper budgets, and gift-buying priorities.
Last updated October 9, 2026
This page brings together current U.S. gift-giving figures from the National Retail Federation and Prosper Insights & Analytics. Each statistic links to its original source so it can be checked, quoted, and cited with confidence.
Valentine’s Day
Valentine’s Day spending was expected to reach a new high, with shoppers extending their gift lists beyond romantic partners to family, friends, colleagues, and pets.
U.S. consumer spending for Valentine’s Day was expected to reach a record in 2026.
Source: National Retail Federation and Prosper Insights & Analytics, January 27, 2026More than half of U.S. consumers expected to mark Valentine’s Day.
Source: National Retail Federation and Prosper Insights & Analytics, January 27, 2026That was a record average budget for Valentine’s Day gifts.
Source: National Retail Federation and Prosper Insights & Analytics, January 27, 2026Pet gifts were expected to total $2.1 billion, another record in the survey.
Source: National Retail Federation and Prosper Insights & Analytics, January 27, 2026Online shopping remained the leading planned destination for Valentine’s Day purchases.
Source: National Retail Federation and Prosper Insights & Analytics, January 27, 2026Mother’s Day
Mother’s Day was the larger of the two occasions by expected total spending, with shoppers also placing a premium on gifts that feel personal and memorable.
U.S. consumers were expected to set a record for Mother’s Day gifts and celebrations in 2026.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026Mother’s Day remains a widely observed occasion for giving and gathering.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026That was the highest per-person budget in the survey’s history.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026Creating a special memory followed at 39%, showing the value shoppers place on thoughtful choices.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026Online shopping tied department stores as the leading place to buy Mother’s Day gifts.
Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026Father’s Day
Father’s Day shoppers reported another record budget, with practical gifts, one-of-a-kind finds, and online shopping all playing important roles.
U.S. consumer spending for Father’s Day was forecast to reach a record in 2026.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026More than three in four consumers expected to mark the occasion.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026The average budget rose from the prior year’s record of $199.38.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026A further 34% said creating a special memory was the most important consideration.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026Online was the top planned shopping destination for Father’s Day gifts.
Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026These figures are planned-spending and consumer-intent results, not final retail sales. The Valentine’s Day findings come from a survey of 7,791 U.S. adults conducted January 2 through January 8, 2026. The Mother’s Day findings come from a survey of 7,877 U.S. adults conducted April 1 through April 8, 2026. The Father’s Day findings come from a survey of 7,914 U.S. consumers conducted April 30 through May 6, 2026. Both surveys were released by the National Retail Federation with Prosper Insights & Analytics and reported a margin of error of plus or minus 1.1 percentage points.
JK Creation Finds. “2026 U.S. Gift-Giving Statistics.” Updated October 9, 2026. https://jkcreationfinds.net/gift-giving-statistics.
